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Slim-Fast Ads Target Brides
Slim-Fast’s recent print ad campaign features bride and groom cake toppers with the bride in a variety of unpleasant positions with a tagline that reads, “need to lose a little weight before your...
View ArticleThe Art of the Message
I’m sure you’ve heard the old saying, “You never get a second chance to make a first impression.” Yet check any blog, Facebook feed, or regional magazine and you’ll find just that – countless examples...
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Oh My Gourd
I know, I know. It’s November. Your inbox is orange, brown, crunchy, and festive with every newsletter you’ve subscribed to. You’ve learned all the weird trivia about turkeys and pumpkins, set up a...
View ArticleThe Power of the Package
If you’re an environmentalist, the topic of gift wrapping might ruffle your feathers. Fact is, Americans generate 25% more trash during the holiday season from Thanksgiving to New Years. We spend close...
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